![]() It doesn't have any flow, and it sure as hell doesn't communicate a story. You might see a picture of a kitchen, then a random basement picture, then a picture of a backyard. So many real estate listing photos simply "jump around" with out of order photos. On your own website you can do whatever you want! Photos: ✅ | Text on Photos: ✅ | Branding: ✅ | Contact Info: ✅ This includes, but is not limited to, an agent's name, company, logo, phone number, email address or branded watermarks." "Zillow Group restricts the inclusion of self-promoting information on listings. "No advertisements (this includes rental adds or For Sale by Owner listings). No photos that only include people. No large group photos." ![]() "Digital images and photo description text shall not contain legible contact information such as names, phone numbers, email addresses or web site addresses, including the use of embedded, overlayed, or digitally stamped information." Photos: ✅ | Text on Photos: ✅ | Branding: ❌ | Contact Info: ❌ We checked on the big three platforms and they are all the same: Keep in mind every single real estate platform has rules on what images you can upload, and they are pretty much all the same: Text is allowed on photos, but ZERO advertising, branding, or contact information can be included. Rules of Real Estate Listing Platforms (No Personal Promotion Allowed): We chose this listing because it's a pretty standard house.nothing extremely crazy or lavish about it.which makes it perfect for showing off the power of combining text + images.īut before we slap a bunch of text on the images of the house, we've got to know the rules of the platforms we post them on: It's a 3 bedroom, 2 1/2 bathroom, 2,022 sqft townhouse built in 2017 going for $337,900. Here's the house we're going to try and sell: What if we combine the copy and the images, kind of like a slideshow presentation?Ī good friend David Shapiro let us use one of his live real estate listings for this experiment: So what's a copywriter to do in this situation? I mean, the images do all the heavy lifting right? If someone thinks a house is terrible, there's almost no amount of copy that will change their minds. Real estate listings is like app store copy, only 5% to 10% of the sales work is done through the copy.
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